Tirr Lirr Brand Competition
Design Competition, Silla Jewelry (주)신라보석
2020
Tirr Lirr offers a diverse range of jewelry collections, spanning from luxurious pieces to trendy, youthful accessories. Their collections are well-suited for marketing efforts targeting women in their 20s. Since most of Tirr Lirr’s stores are currently located in department stores, I suggested leveraging the brand’s existing homepage and Instagram accounts more actively to engage and attract younger audiences.
The pattern I proposed is designed to evoke youthful emotions by incorporating the brand’s symbolic imagery. This work was honored with an Award for Excellence in the competition, recognizing both the creativity and effectiveness of the approach.
Pattern
Additional details were introduced by incorporating subtle symbols within the main emblem. A ribbon-like illustration was also applied, creating the impression of it being elegantly wrapped, much like a special gift.
