move.mov Brand Identity

move.mov is a concept café and creative platform designed to spark contemporary discourse through the fusion of digital and physical experiences. More than just a coffee space, it invites visitors to appreciate media art, engage in self-studio experiences, and immerse themselves in a setting that blurs the boundaries between reality and the digital world. Every element of the space was carefully crafted to evoke the feeling of being inside a moving image, emphasizing that digital expression is as vital as real-world experience.

For this project, I developed the café’s full brand identity, including market research, branding direction, mood board creation, café stationery and merchandise design, and digital content production. The client for this project was move.mov, and the branding and art direction were led by Design Studio Gimye under the direction of Kim Yewon.