KOCHAVCATS
Design Studio Gimye
2020
KOCHAVCATS is a cat-themed garden café designed as a shared space where humans and cats can coexist harmoniously. The concept embraces the idea that both can enjoy the space in their own unique ways — humans as humans, and cats as cats.
For this project, I developed a comprehensive café brand identity that included logo design, market research, branding direction, mood board creation, café stationery and merchandise design, as well as print and digital content.
The client for this project was KOCHAVCATS, and the branding and art direction were led by Design Studio Gimye under the direction of Kim Yewon.
