E-BAESOK

Ewha Womans University

2018

Food is one of the most important parts of daily life, and our service helps Ewha Womans University students make satisfying meal choices with ease. The brand name ‘이배속’, meaning ‘double speed’ in Korean, reflects our goal of helping busy users decide quickly — doubling both their fullness and happiness!

Design Process

  • Collecting Facts

    survey, interview, shadowing, persona

  • Assembling Insights

    research result, unexpected problem

  • Design Principle

    Affinity Diagram, categorization

  • Developing Visuals

    journey map, conceptualization, scenario planning

Design Principles

  1. Each individual's different tastes and circumstances must be taken into account.

  2. It is necessary to provide spatial information optimized for the consumer's situation.

  3. It is necessary to provide a platform for smooth communication between students who use restaurants near the school.

  4. The different needs of students who eat in the restaurant and those who eat from take-out must be met.

  5. Satisfaction and time efficiency should be increased in meal selection.

  • An image of the Cultural Center.

    01

  • An image of the Cultural Center.

    02

  • 03

  • 04

  • 05

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