FUTURE OF CITIES PHASE 2 (1) - BAEMIN UI/UX Research

Lee Kuan Yew Centre for Innovative Cities, Singapore University of Technology and Design

2022

PI: Mr Poon King Wang (LKYCIC, SUTD)
Team: Mr Goh Zi An Galvyn, Ms Radha Vinod, Mr Darion Hotan, Mr William Liu Shu Yuan (LKYCIC, SUTD)

The rise of artificial intelligence, automation, and digitalization poses both potential risks and opportunities. These trends can be deeply disruptive and destabilising for individuals, families, workers, companies, leaders and society. This includes the vulnerable and/or less fortunate members of society. Concurrently, these trends can augment what these individuals, groups and institutions do daily, they can increase productivity, create better jobs, and drive economic growth, among many other beneficial factors.

Conducted research on user interface and user experience design, drawing inspiration from BAEMIN(배달의 민족), Korea’s No.1 food delivery application. The study focused particularly on the simplification strategies applied in their interface renewal, and how these principles could be adapted into effective design solutions.

Redesigning Job Search

Design Principles

How many steps can we reduce so that users get what they want as quickly as possible?

  1. Find unnecessary actions. List every step a user much do to complete a task.

  2. Group multiple options in categories.

  3. Break up the form’s information into separate pages.

  4. Use visual cues that users already know from other websites. Give them the familiar pattern.

  5. Keep a consistent format throughout the website.

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Prototype

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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< Future of Work Prototype
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