Run For Your Lives
2MR Labs
2023
Run for Your Lives (RFYL) is a world-famous sports entertainment IP relaunching with elements of Web3, aptly titled RFYL 3. As the world is reopening after the pandemic, people want new and exciting ways to be active, meet people, and celebrate their collective humanity. The reboot of RFYL will give people the opportunity to come together in real life (IRL), coupled with the metaverse to play games, run races, and earn prizes.
RFYL started as a fun zombie-apocalyptic themed obstacle course run with a festival-like after-party that had global reach. We believe that by incorporating elements of web3 into the relaunch, we can increase customer engagement and drive the value of the RFYL IP. Based on our strategy and financial projections, RFYL 3 launch will be a unique investment opportunity.
As a lead designer of the project, assisted CCO on developing visual concepts as logo, brand identity, and creating brand assets for website and B2C contents for marketing.
After 8 long years…
Run For Your Lives 3 is finally returning!
Run For Your Lives (RFYL) first launched in the United States (2011), before debuting in Europe (2013) and Asia (2014). Combining sports (running, obstacle courses) and entertainment (after party, food festival), RFYL Asia attracted participants from all walks of life. All of them had one common goal — to survive the zombie-infested 5K route.
By introducing web3 elements like NFT tickets, a metaverse minigame, and a move-to-earn/loyalty points system, we will be able to quickly scale and retain users in our ecosystem of IRL events and metaverse games.
Based on pre-existing past event materials, directed and executed the official teaser trailer. This teaser showed more than 30K views, and became a big factor in informing the public of the event.
